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How idiots are making $100k/m from 𝕏 (twitter)

9 min readView source ↗

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Men wire me $50,000+ to write tweets for them & not one has ever negotiated the price

And I've decided to leak this method for free

I've generated millions from this app for clients... no ads, no funnels, no webinars. posts on a free app that 500 million people use to argue about politics

I am the only person on the planet who is capable of executing this at a high enough level and with such mental prowess.

Read.

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Part 1

First thing. Going viral is the easiest shit on earth

Children go viral. The rizzler went viral. There are mf's making money with youtube shorts automation... Virality means nothing

I can make virtually any account go viral within a few weeks of working with it and it's not because i'm some genius it's because the mechanics are genuinely SIMPLE once you see them...

The algorithm wants people to keep scrolling.

That's it. It pushes content that gets engagement fast in the first 30-60 minutes.

Likes

replies

reposts

bookmarks

The faster those numbers climb the more eyeballs you get. Not complicated

The ONLY part that matters is your first 280 characters. The hook. Before they click "read more"

This needs to make a complete stranger who has never heard of you, doesn't know what you do, doesn't care about your niche, and is half asleep on their toilet at midnight… stop their thumb. That's the entire job. One job

What actually stops thumbs:

  • big numbers that create a gap the brain needs to resolve

  • stories with specific details about specific strangers

  • information that feels like it shouldn't be public…

  • direct confrontation that makes the reader question themselves

  • claims so specific they sound like leaked intel

What does NOT work is anything that assumes the reader already gives a fuck about your topic. If your first line only makes sense to people in your industry you just shrank your audience from millions to maybe 4,000 people

Hook needs to work on your grandmother. You get niche in the body. Never before

I can make any piece of content go viral if the hook is right. I've done it hundreds of times across dozens of accounts. It's the easiest part of what i do and it's the part everyone obsesses over like it's the whole game

It's not. It's the opening act. The part that actually makes money is completely different and almost nobody understands it...

Part 2

Going viral and making money are two different games with almost opposite rules

Viral rewards BROAD content. Money rewards SPECIFIC content

Viral rewards entertainment. Money rewards demonstrated thinking

Viral rewards engagement from anyone breathing. Money rewards attention from the maybe 200 people on earth who would actually wire you $25k+++

And this is why most people who do marketing on twitter are broke, they have a fundamental mismatch of who they want to target and who they are actually targeting

Each word written needs to be calibrated for the exact ideal persona of client you want

Break this and you will fail

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Part 3

Why does twitter work for $$$ ---> bank acc?

It's very simple

People on twitter are CONSIDERABLY easier to sell to

You take the stress off the sales team and place it on the content

The end result becomes that a solid 75% of leads that flag themselves are preclosed and the only thing left is payment logistics

You accomplish this by having the content perform "proof of competence marketing"

(this is my own term and no one has ever used it before)

You take your potential client's biggest issue

You solve it in front of them in real time

You explain step by step how to solve it

You give them a general idea of how DIFFICULT IT IS (important!!!)

and you provide them a payment link

While consuming your content they see you are qualified to solve their exact issue in great depth and naturally want to pay you

If you don't complete the sale in article/ tweet one you will later down the line

In simple terms: No funnel needed, content does qualification + whole selling process

How to make this content that also goes viral is quite difficult and you will need to pay me for it

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Part 4

DO NOT FUCK UP

this is arguably the most important section of all

You cannot alienate your ICP

But you cannot also simply post a shit ton of articles/ long form spam

You must in addition to long forms, write short form tweets for virality that do NOT alienate your audience

The simplest way to accomplish this is to get them to like you for your personality

I close a lot of my sales based on people just fucking with my attitude

Billion dollar net worth leads

Content split

50% long form

30% short form (high iq)

20% personality

And don't do ragebait unless you have your big boy pants

If the cost of alienating a large percentage of leads is less than the potential outcome of a lot of views do it

otherwise you're just a jackass bud

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Don't forget to post CTAs. "If you have this problem DM me"

Make it super simple for someone to pay you

Part 5

The playbook changes completely based on ticket size

Running the wrong one is why you have views and no money

Under $500 (products, templates, communities):

Twitter is your distribution NOT your closing channel

Content builds trust -> pushes people into a room (discord, whop, telegram)

The ROOM closes, not you. Low ticket buyers need to see other happy buyers before they move. Herd animals. Use it

$2K-$15K (services, DFY, consulting):

The sweet spot where organic gets genuinely obscene

Your content IS the sales process. No funnel. No webinar. No countdown timer bullshit

Proof of competence marketing at full power... solve their problem in front of them, show how difficult it is, payment link. Inbound handles itself

This is most of my client work & the numbers are stupid every time

$25K+ (premium, enterprise, partnerships):

Completely different animal. DO NOT run the mid ticket playbook here

Nobody impulse buys $25k off a tweet. A $25k buyer runs due diligence. He lurks for 3 weeks. Reads 2 years of your archive at 2am

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Part 6

Now here's the part nobody else on this app will teach you because it requires thinking about content in a way that most "marketers" have genuinely never considered…

The content that makes real money does something very specific to the reader's brain. It doesn't just inform them. It makes them feel like you can see inside their situation from the outside better than they can see it from the inside

When i write long-form for a client i spend the first 3-4 paragraphs describing the reader's exact reality back to them. Specific details about their specific tuesday afternoon. What their inbox looks like. What their last failed hire cost them. The exact conversation they had with their business partner last week where they both pretended things were fine

And when you get that level of specificity right something insane happens…

The reader stops evaluating whether your content is good. They start wondering how the fuck you know all this about their life. And in that moment their brain makes a jump it doesn't make for anyone else they follow: "if this person understands my problem at this depth, they probably understand the SOLUTION at the same depth"

(ding ding ding mf)

You want to be so surgically specific that 95% of readers feel nothing and the remaining 5% feel like you just read their journal

Those 5% are your entire business. And they will pay whatever you charge because nobody else has ever described their situation back to them with that level of precision…

Every other "expert" they follow is giving generic advice that technically applies to them. You're the only one who made them feel like you've been standing in their office watching them fail for the last 6 months

And it's why the people who figure this out never go back to cold outreach or paid ads or any other acquisition channel. Nothing else even comes close to the conversion rate you get when someone's been reading your content for 2 weeks and already decided you're the only person who gets it

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Part 8

Let me explain why I know so much

The reason i can charge what i charge and deliver what i deliver is because i've been doing this obsessively for years across dozens of accounts in every niche you can think of

The pattern recognition i have at this point is not something i can transfer to you in a single post. I tried just now and you got like maybe 10-20% of what i actually know

takeaway:

-You need to engineer content that will force someone to like you

-You need to engineer content that will force someone to know you understand their problem

-You need to engineer content that will force someone to keep reading

-You need to engineer content that will force someone to understand it

-You need to engineer content that will force someone to KNOW in thier SOUL they are losing $$$ by not paying you

That's what people pay me for and it's worth significantly more than whatever you just bookmarked

Some of you will take what's in this post and go add $30-50K/mo to your business within 90 days. I've seen it happen from posts like this before

This app has the highest concentration of decision-makers with money on any platform on the internet

Most of you are sitting on the most valuable distribution channel that's ever existed and treating it like a personal diary

I turned it into a money printer. You can too if you're not retarded about it

And honestly every week you DON'T figure this out is a week someone in your space who DID figure it out is pulling further ahead and taking the clients that should've been yours.

Pay me:

https://go.yegor.com/pnned

I don't sell low ticket products.

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