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How we grew Okara from 0 to 300k monthly visitors

3 min readView source ↗

Cover image

here's what worked for us

  1. we picked three channels where our icp spent time and where we had expertise.

we chose x, seo and influencer marketing on x and tiktok

instead of trying to be everywhere, we focused on the channels we understood best.

  1. we decided on the content types for each channel

for x, we chose product launches, educational posts/takes, product demos

for seo, we chose educational guides, how to articles, competitor roundups, listicles, product announcements

  1. we launched multiple times.

we launched our main product on x, then did a launch for every agent

Embedded post:

Author: Okara (@askOkara) Post ID: 2033562024651968657 Source: https://x.com/askOkara/status/2033562024651968657 Reply to: none

Text:

> Today we're introducing the world's first AI CMO. > > Enter your website and it deploys a team of agents to help you get traffic and users. > > Try it now at http://okara.ai/cmo

Media:

  • video: /media/posts/how-we-grew-okara-from-0-to-300k-monthly-visitors/1.mp4

Reddit agent launch

Embedded post:

Author: Okara (@askOkara) Post ID: 2057814916497846512 Source: https://x.com/askOkara/status/2057814916497846512 Reply to: none

Text:

> Today we kill Reddit marketing agencies > > Enter your website and it monitors reddit 24/7, finds threads where your customers are asking questions, then writes helpful replies that drive traffic back to your site. > > Try it now at http://okara.ai

Media:

  • video: /media/posts/how-we-grew-okara-from-0-to-300k-monthly-visitors/2.mp4

SEO agent launch

Embedded post:

Author: Okara (@askOkara) Post ID: 2057476509099540556 Source: https://x.com/askOkara/status/2057476509099540556 Reply to: none

Text:

> Today we're introducing the world's first SEO Agent > > Enter your website and it audits your site across 100+ data points, fixes issues, finds keyword gaps, and publishes optimized content to grow your organic traffic > > Try it now at http://okara.ai

Media:

  • video: /media/posts/how-we-grew-okara-from-0-to-300k-monthly-visitors/3.mp4

and so on

if you want to learn how to do viral launches on x, read the article we recently published

Embedded post:

Author: Fama (@fatimarizwan) Post ID: 2079225170175398083 Source: https://x.com/fatimarizwan/status/2079225170175398083 Reply to: none

Text:

> http://x.com/i/article/2077641919665229824

  1. we built seo pages for each agent

seo agent, reddit agent, influencer agent and more.

  1. we reached out to influencers who could create content about our brand.

we started at a $5 cpm and negotiated up when needed. we calculated each creator's rate based on their average views.

to find content ideas, we searched relevant keywords on instagram and tiktok like "marketing" and "claude marketing"

we noticed that videos using "claude killed xyz" format were consistently going viral.

so we doubled down on it and asked creators to create videos about how okara killed marketing agencies

  1. we built comparison and alternative pages for every competitor

we also published educational posts targeting keywords our icp searches for, high-volume, low-competition keywords etc.

  1. by doing all of the above, we earned backlinks from blogs, newsletters, and other websites. many creators created organic videos about us.

our users discovered our affiliate program and started promoting okara.

  1. we doubled down on what worked

every 30-60 days, we reviewed performance across every channel. we cut what wasn't working and doubled down on what was

after running these workflows ourselves, we built them into the product

okara analyzes your website, finds the best growth opportunities across seo, x, reddit, influencer marketing, and ai search, then helps you execute on them.

it's the ai cmo we wish we had when we started.

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