We've Generated 150B+ Views. Here's How

No, that isn’t a typo.

We’ve generated over 150B+ views with over 200,000 creators on our network making us the #1 platform in the world.

So, let me show you how it actually works.

— "1 of the campaigns we ran"

The problem I saw before I started

When I was 17, I was trying to make money online. I ran faceless gaming pages on Instagram. I'd build them up, then sell them.

That's how I figured out something most people miss:

Attention is the real thing brands are buying.

The video, the post, that's just the box it comes in.

A few years later I started running marketing campaigns for music artists.

Huge names.

And up close, the whole system was broken.

Here's how it worked:

A brand wants people to see their stuff.

They pay a creator $10,000 to post a video. The creator posts the video.

The video gets 50,000 views. Or 5,000. Or 5 million.

Doesn't matter, the brand already paid.

If the video flops, the brand loses the money.

If the video wins, the creator made the same flat fee either way.

Nobody had a reason to actually try.

So I decided to fix it.

The way we operate is, brands don't pay for posts. They pay for views.

If a creator's clip gets 100,000 views, they get paid for 100,000 views.

If it gets 10,000, they get paid for 10,000.

If it gets zero, they get paid zero.

That's it. That's the whole model.

Sounds simple. But it changes how everyone behaves.

Creators try harder.

More views = more money. So they make better clips.

Brands stop losing money. They never pay for a flop, because a flop doesn't get views, so there's nothing to pay for.

The platform makes sure nobody cheats. More on that in a second.

Where 150 billion views actually came from

Most people picture 150 billion views and think:

A few huge accounts with millions of followers.

It's the opposite.

Most of our views come from smaller creators who post clips every day.

here’s how it works:

One small creator with 4000 followers posts 3 clips a day.

They drive about 2 million views in a month. Not huge.

Now put 300 of those creators on one campaign. That's 600 million views in a month. From one campaign.

We have 140,000+ creators signed up.

I'm sure you can do the math and figure out how we’re able to generate billions of views.

How we make sure the views are real

The clipping space has a fraud problem.

Some creators use bots. Fake accounts that pretend to watch videos. The view counter goes up, but no real person saw anything.

On a flat-fee model, the brand never finds out. They already paid before anyone checked.

But you can't just hope creators won't cheat. You need a system that catches them.

We built one. So far it has caught and banned 8,000 creators for trying to fake views.

Unlike other platforms that are actively paying creators for fraudulent views, Clipster is actively monitoring every single submission for fraud.

Why this model beats Meta and Google on cost

Meta charges brands roughly $12 to reach 1,000 people.

Our number is as low as 20 cents to reach 1,000 people.

To reach 1 million people, Meta costs $12,000.

For us it costs about $200.

One last thing

The brands not running clipping right now aren't standing still.

Their competitors are getting cheaper attention. Faster. With better data.

Every campaign we run teaches us something that makes the next one cheaper to run. That gap doesn't close. It widens.

Every single campaign on Clipster is run in-house and we leverage learnings from over 2000 campaigns.

12 months from now, the brands that started in 2026 will be miles ahead of the brands that waited until 2027.

That's just how compound advantages work.