
Mars men's full meta ads playbook (4,512 ads)
Mars Men has 4,512 ads live on Meta right now, on a Facebook page that only exists since December 2023.
164 articles

Mars Men has 4,512 ads live on Meta right now, on a Facebook page that only exists since December 2023.

In these ads, the pain is always presented as dialogue that comes from other characters, so the hero never describes themselves this way.

No, not the "10% off ends tonight" hooks your last agency was cranking out.

i've added $8,500,000+ ARR added to client topline revenue through end-to-end organic UGC marketing.

I’m going into calorie deficit, fat loss, high protein meals, gym meals, restaurant calories, what I eat in a day, meal prep, macro tracking, cutting, bulking, low calorie snacks and whatever else st…

the algorithm re-serves a slideshow to people who scrolled past it.

Part of that is luck. Most of it is a content marketing system we built with [Helena](https://www.hirehelena.com), our favorite AI marketer.

If you're reading this you've been chosen by the algorithm gods. Use this knowledge wisely.

After co-inventing ChatGPT, I kept asking myself: why have superhuman chat models not led to AGI?

your meta ads are generating google searches RIGHT NOW

So you're thinking of marketing your app on social media with organic UGC. You have a few options to pick from:

My first 9 months in the app industry, I told everyone that paid ads were a trap for app founders. Influencers were cheaper, the attribution was cleaner, and I could run the whole thing from a spread…



Instead of starting with a long introduction, I want to show you the result first. Then I’ll break down exactly how I went from finding a format that was already working to creating my own version, g…

openai shipped its most capable model on september 3. i wasn't going to write this.

*raised $2M - $30M in the last 30 days B2B / SaaS / consumer / DTC US / UK / Canada 5 - 100 employees*

The calendar does something in October that it doesn't do any other time of the year.

content finds ideas for X and YouTube.

I want one Grok Bot whose entire job is to know what's happening in my market before I do.

Blow up TikTok accounts to millions of views no matter what warm up method you do

[video](https://video.twimg.com/amplify_video/2095254647896174592/vid/avc1/320x568/t94KQkXnW6X-CMfE.mp4?tag=29)

I pulled every "best ... software" keyword with real US search volume, 2,328 of them, and ran 140 through DataForSEO on Google US mobile on September 1, 2026: the 60 biggest category head terms plus…

claude wired into the ad account through the autoady MCP


$0 to $80K MRR in 70 days. $0 to $200K MRR in 9 months

find the strongest practical content opportunity created by the latest hermes bot mode release.

This format is performing over everything right now:


a few people asked me to write the whole story. not the tweet version. the real one, with the boring parts.

Consume tons of media teaching it: Youtube videos, Books. Im going to link some YouTube videos to do exactly that below

hey! absolutely LOVE your content and think your authentic voice would align perfectly with our revolutionary brand...

how many creators did it take? one. ONE


i run the affiliate systems behind 8 and 9 figure amazon and tiktok shop brands.

I see so many Meta-dependent brands struggle to make TikTok Shop work.

I’m going to break down the exact process that took one of my apps from $0 to $10K+ using organic marketing.

Most people coast through life.

1 minute of this "ad" and no product.

https://x.com/i/article/2082184787628851200

My first app made $20,000 in a single month after I did this one thing:

Ecom bros hear "reverse engineer a $1M store" and the first thing their brain does is go straight to robbery mode.

Today I'm leaking our entire playbook at Playkit:

The short version: build the marketing into the product, then film it.

a soda company ran an AI-generated ad last year and the internet lost its mind.

most app founders are still creating content from scratch.

Today, I want to explain how I would make my first $100,000 as a writer if I was starting from scratch.

These have been sliding across your Instagram and TikTok feeds for a good while.

slideshows are the format TikTok's algorithm rewards the most right now and almost nobody is producing them at volume.

the consensus on AI twitter right now is that BUILDING is the skill worth learning...

"Paid promo for Arc? Hey, I run an app that limits your screen time and unlocks usage once you complete your goals. Love your content and would love to sponsor you. Let me know if you're interested."

the best meta ads optimisation i've ever made had nothing to do with meta.

this is the internal document we use to run creative production across every client account. i'm publishing the full workflow because the value is in execution, not secrecy. reading this without impl…

every ecom brand owner i talk to says the same thing.

most service businesses at $1-3M/year are running 4-5 lead gen channels simultaneously and none of them are producing consistent deal flow.

For a long time, being an influencer was a highly exclusive niche for real humans.


We found an untapped niche inside the AI image & video category, built the app in 3 days, launched it in another 3, and crossed $10K MRR in 2 weeks.

the number one variable in your meta ads account is not the creative. it's not the targeting. it's not the budget.

the $600 billion advertising industry was built on one structural assumption.

Most eCommerce brands still structure their Meta ad account around campaigns.

Most eCom brands are advertising to about 10% of their total addressable market without realizing it.

six months ago, our media buying function required two full-time employees across the accounts we manage. daily dashboard reviews, creative performance analysis, fatigue detection, budget reallocatio…

"What ads are they running?"

no name attached to it. no face behind it. no bio that says who runs it.

*CPM * link CTR * post-click conversion = your CPA*

over the past 7 years, across 100+ service business clients, spending $1M+ a month on meta ads, we've tested over 10,000 individual ad creatives.


When you are starting a company you do NOT want to spend months rethinking a business model or intentionally trying to do everything differently just so you can say you that "innovated."

i've spent the last 12 months studying 60 apps that collectively generated over 10 billion views on TikTok and Instagram. no paid ads. just short-form content.

if your meta ads suddenly stopped converting over the past year, got more expensive, and your proven system no longer works, nobody hacked your account.

I made an entirely new Instagram and TikTok account last month and ran them both up to 650,000+ impressions in less than 30 days. I did this with a really unique combination of clipping, Fable 5, Pos…

+30 billion organic views across mobile app campaigns. +500,000 videos. +200,000 creators. zero ad spend. that was the human-creator playbook.

Open Instagram Reels today and within 3 swipes I always see the same thing. A 'skincare expert' talking straight into the lens, clean edits, big text hitting the screen in rhythm, and a product woven…

A social activities app we partnered with got App Store approval the same day we started the UGC campaign.

AI dance videos used to feel like a gamble.

Most of what you read about ads on here is bullshit. Guys flexing screenshots who never even had access to a Meta account.

robert greene published the 48 laws of power in 1998. every law was drawn from the same source: thousands of years of strategic thinking by people who understood that human nature is the operating sy…

The single most annoying part of writing online:

no face. no personal brand. no audience. no ad budget.

"Schedule all the videos in this folder to my TikTok and IG accounts, 8 hours apart, over the next week"

Businesses are losing a ton of money to sales placement agencies right now. Some of those agencies have even been shut down by the FTC for how badly they operate.

A strong UGC video needs a good opening shot, a clear situation, natural speech, the right pace, and a simple action at the end. Claude, GPT Image 2, Seedance 2.0, and MaxFusion Flows can help you st…

She doesn’t exist. She’s 5 text files, 1 LoRA, and about 3 hours of work a day.

Visible pores on the cheeks and nose. Fine vellus hair along the jaw. Mild redness around the eyelids. One eyelid slightly different from the other. Faint grain in the shadows. Ordinary window light…

Every week an agency owner tells me their niche is too saturated:

*The ability to make one's desire and urgency so magnified that they suffocate and suffer without buying your product*.

there is a window open right now in meta ads that will produce more millionaires in the next 18 months than any advertising format shift in the last decade.

Every ad I run is at least somewhat written by AI.

most operators hear "funnel" and think landing page.



"speed up to 1.1x" = pacing drags

These skills work in Hermes, Codex, Claude Code, and any other AI harness you could think of.

If you want to print money with AI, this is the most important article you'll read all year.

"Its presence changes the shape of the uncanny valley graph by amplifying the peaks and valleys."


We’ve raised $6M to turn sad employees into happy ones. One pizza at a time. Led by http://Atomik.vc

$55,000 in 90 days. one service business client. one funnel architecture.

I generated 588,000 views from Instagram Reels by spending about 15 minutes per day. And I only started posting 60 days ago..

You've seen these on your Instagram and TikTok feeds for a while now.

If you're going to focus on just one strategy to print money with AI, make it this.

Most people are still opening Canva.

No stove, no ingredients, no camera, no real dish. Two prompts in, a 20-second "recipe video" out.

Translate and dub this video into Brazilian Portuguese.

My apps made 18K this month at 18 years old....

A Rork builder's YouTube channel hit 100,000+ subscribers and earned a YouTube Silver Play Button, fully automated. Not a single video manually uploaded, not a single hour spent in front of a camera.

"if you know the enemy and know yourself, you need not fear the result of a hundred battles."

In this article, you’ll learn how to repurpose your videos and make the most of your time.


Most short-term-rental listings look dead, and a dead listing bleeds bookings every week it sits. Fixing the look now costs about a dollar a room, and hosts pay hundreds to have it done for them.

I opened claude this morning and told it to make me 20 ad concepts for a creatine gummy brand. twenty minutes later they were sitting live in the ad account, copy written, campaign structured, ready…

i've studied over 60 apps that scaled past $100K MRR using creator content instead of paid acquisition.

No studio. No team. No design degree.

Most people still think AI girls are just Twitter bait.

A face that doesn't exist can out-earn a real one.

every content team solves the same problem every monday morning: what content do we make this week?

the creative production workflow i'm about to break down produces 40+ ad variants per week for my supplement brand.

most people write ad copy by staring at a blank screen and guessing what might work.

Life is a game of how long you can stay in the game

here's the exact system we run for consumer apps. steal all of it:

Nobody announced it, and there was no press release or viral moment when everyone agreed it had happened. It just happened quietly. Somewhere between 2024 and now, a quiet group of people ,most of th…

pinterest — your source face + your motion reference videos (free)

Vox-style paper-collage explainers are everywhere right now.

*"Rendered in low-poly PS1-era 3D graphics, mid-1990s PlayStation aesthetic. Chunky low-polygon geometry, stretched and warped low-resolution textures with affine texture mapping distortion, visible…

There are YouTube channels making between $1,000 and $10,000 per month.

Ansem tweeted that nobody has figured out how to turn attention into a persistent revenue machine that also pays the people generating the attention, then said we are going to do it live, ive been cl…

the founders doing $100k to $400k mrr on organic are not smarter than you, they are just running a system thats working, which is NOT outdated.

Everyone is teaching you how to build a $10,000-looking website with AI. Almost nobody is teaching you the part that pays: who buys it, how you find them, and what you say. The build stopped being th…

doodle style triggers "educational" signals in the algorithm = YouTube promotes it harder



If your app idea is original, congrats. You probably just found a market nobody wants.

Claude Code + Codex: How to Build an App That Makes 15,000$/Month

Mid-tier creators are the sweet spot for influencer marketing strategies that scale.

This is how you should really pick your next video

http://x.com/i/article/2066852248563453952


Hey guys, I’m back. I was honestly shocked to see HER 75 achieve such massive success using AI UGC. They grew from $60K/month to $200K/month using only AI influencers. That’s crazy.

Faceless YouTube channels already make up 38% of new monetized ventures in 2026.

Pretty is cheap now. Specific is rare.


http://x.com/i/article/2063945770416398336

In this article, I’m going to break down the lazy way to scale your app to $10K/month.

A lot of people think you need months of coding, a huge team, or venture capital to make money with apps.

7 ways AI models are making $11k–$60k/month in 2026 (most people only know 2)

Following my recent update of personal ad-hoc self-made services I wanted to share how I built an automatic posting service for Instagram. Against everything I expected, this has been the trickiest s…

There’s an Instagram page called tjrmindset. 43,000 followers. It posts about nine times a day, and every post is a clip of one guy talking.

Another day, another banger from the team.

Rork made shipping apps easy, so today, anyone can build a mobile app now. So in this article, we will break down in detail the 7 ways to scale your app based on case studies of some of the most succ…

Quick tip: save this. The prompts below copy whole from the code blocks, just drop your details into the square brackets.

we scaled an app up to 700k+ in revenue and 300k mrr, with only about $163,000 in spend in just 2 months with Content Rewards

Ecom brands are bleeding cash waiting weeks for creators, shipping products, and paying huge production fees.

I went from idea to $375,000 in 6 months. No team, no coding ability. What I'm about to break down will change how you build forever

A year ago I didn’t know anything about AI influencers

most people in this space think they know how virality works. The problem is most of them are wrong.

Step 1: Generate the metadata JSON

4%, generate 3 variants of that hook and add to queue.

Face #1 sets the vibe of the niche, sharp cheekbones, cold look, strong jaw

No real face. No studio. No team. Just a generated character that talks about health, mindset, and life advice.

11,000,000 views in under a month.

We are living through the biggest opportunity of our lifetimes to build generational wealth with mobile apps

My first app made $20,000 in the first 30 days of launching

Here’s what TRUE creative diversity looks like:

we got into YC. then we rejected them. here's why walking away was the best decision i ever made (and might be for you too):