M

how to STEAL your competitors customers with google ads

6 min readView source ↗

Cover image

i built an AI workflow that does in 20 minutes what a $5,000 google ads audit takes 2 weeks to deliver.

you feed it four inputs: your product, your AOV, your niche, and your current channel mix. it outputs a complete google ads battle plan, which funnel types to build for your specific traffic temperature, which ICP clusters to target first, which campaign types to prioritise based on your budget tier, and what the full account architecture should look like before you spend a single pound.

this isn't a generic "here's how google ads works" output. it's a custom strategic blueprint built from your specific business data. and i use it on every single client before we touch their account.

why the standard google ads audit is broken

every agency does the same thing.

you get on a 30-minute call. they ask surface-level questions. they look at your account for 15 minutes. they send you a PDF that says "your feed titles need work" and "you should segment branded from non-branded."

Article image — "these are the same google agencies that don’t even have their OWN Google ads running properly. this is a real screenshot of a search i did on a competitor’s agency. someone else showed up first over them……"

those recommendations are valid. they're also obvious. the audit tells you what's wrong. it doesn't tell you what to build based on the specifics of your product, your market, your margins, and your competitive landscape.

the AI workflow i built solves the gap between diagnosis and architecture.

the four inputs

input 1: product and offer

the specific product. the mechanism behind it. the USP. the price point. the margin per unit. the average order value. whether the product is consumable or one-time.

this determines which funnel type converts best. a £30 consumable supplement with a 70% margin needs a different approach than a £300 high-ticket gadget with a 40% margin.

input 2: AOV and margin tier

this determines the campaign prioritisation and bidding strategy. high-margin products get aggressive TOF campaigns. low-margin products need conservative, high-intent campaigns where every click has to count.

input 3: niche and competitive landscape

the AI researches your niche using manus and fable 5 together. it pulls competitor ad data, identifies who's running google shopping in your category, what their product titles look like, what their landing pages do, and where the gaps are.

input 4: current channel mix

are you 100% meta? first priority is branded search protection. already on google but plateaued? priority is funnels and youtube demand gen. never run bing? mirror your google structure for instant incremental revenue.

the AI stack behind it

manus handles the research layer. competitive landscape analysis, keyword opportunity identification, ICP mapping from review sites and forums, and market positioning assessment.

fable 5 (claude) handles the strategic architecture layer. it takes the research from manus plus the four inputs and produces the full battle plan.

the prompt architecture for fable 5 is structured in five blocks:

block 1: context injection - product details, margin structure, competitive landscape from manus, current channel mix

block 2: funnel type recommendation - advertorials for products under £100, quiz funnels for products above £100, product-matcher quiz for 3+ SKUs

block 3: ICP cluster prioritisation - identify 3-5 highest-opportunity segments ranked by search volume, competition level, buyer intent, and alignment with product USP

block 4: campaign architecture - under £5k/month: branded search + non-branded shopping + 1 search campaign. £5-15k/month: add PMAX, non-branded search by ICP angle, DSA. £15k+/month: add youtube shorts demand gen, bing mirror, remarketing

block 5: timeline and sequencing - 90-day implementation timeline showing which campaigns launch in which order, when to transition from manual to smart bidding, and the KPI benchmarks to hit before scaling each layer

if you want us to run this exact AI audit workflow on your brand and deliver the full battle plan in 48 hours, DM me "AUDIT" and we'll make it happen.

how this steals your competitors' customers

every piece of this workflow is oriented around one goal: finding and exploiting the gaps your competitors leave open.

the manus research identifies which keyword clusters your competitors aren't targeting. the fable 5 architecture designs campaigns that capture that untapped intent. the funnel recommendations build landing pages matched to traffic temperature so you convert at higher rates than competitors sending everything to PDPs.

Article image — "these are the same google agencies that don’t even have their OWN Google ads running properly. this is a real screenshot of a search i did on a competitor’s agency. someone else showed up first over them……"

most businesses NEVER look at what their competitors are missing. do the work in this article and you'll be rewarded handsomely. (don’t let this be you.)

the conquesting strategy specifically targets competitor brand names, building comparison pages that intercept their most informed buyers. the ICP mapping identifies customer segments your competitors are ignoring.

this is the systematic approach to taking market share on google. not by outspending your competitors. by out-thinking them.

the compound advantage

the brands running this AI-powered audit-to-architecture workflow have a structural advantage:

  • their campaigns are designed from research, not guesswork
  • their funnels match the traffic temperature, not the agency's default template
  • their ICP targeting is granular because the research is deep
  • their conquesting strategies are specific because manus identified the exact competitors and gaps to exploit
  • their execution timeline is faster because the strategy phase collapsed from 2 weeks to 2 hours

this is how you steal your competitors' customers: not by running bigger budgets, but by running smarter architecture powered by AI that does the research and strategic heavy-lifting at a speed no human team matches.

if you want us to run this exact AI-powered strategic audit on your brand and deliver the full battle plan in 48 hours, DM me "AUDIT" and we'll make it happen

($10M+ in ad revenue generated through google ads ecosystems, fully done-for-you)

amin

Related articles