How We Get 100M Views/Month (and how you can copy us)

The 100M Views System explained..

For reference, that’s how many people watch the Super Bowl, the one advertisers pay millions for a 30-second slot on. And we hit that number every single month ;)

And the things that should annoy you a little: we don’t do it because we know your niche better than you do. We don’t. We do it because we have one skill that most creators never learn, and this article is that skill written out

First, the lie everyone believes

Most people think YouTube is a video platform, so they put all of their effort into the video itself. And that’s a mistake

YouTube is not a video platform. It's a clicking platform

Just think about every other app for a second. On TikTok, Instagram, X, and LinkedIn, content is served to you

You scroll, it (auto)plays and you watch. You never actually choose what you see

But YouTube is the opposite. You’re shown a bunch of options and you decide what to click on, and only then do you watch

So if nobody clicks, nobody watches, there’s no watch time, and YouTube stops showing your video to people

You can make the best video in the world, but if the packaging is bad, it dies and you never find out why

Your title and thumbnail are roughly 80% of whether a video works. The video itself is the other 20%

Attention pools

Every video idea has what we call an attention pool, which is the set number of people who could possibly care about it. The idea you pick, and even the exact words you use to phrase it, puts an ‘invisible ceiling’ on your views before you ever create the video

Here’s a good example:

Someone uploaded a video to his own channel titled "When Zoomers Go To A [band name] Concert"

But it was stuck at 40K views and he had no idea why, because the content was good

The fix was one word. He swapped the band’s name (Drug Church) for the genre, so it became "When Zoomers Go To A Hardcore Concert" and the exact same video went to almost 500K views

The band had a tiny following, but the genre had a massive one. That one word made the attention pool ten times bigger, which made the views ten times bigger

Now look at this from a real client. Three videos, all teaching the exact same thing, all with the same thumbnail style

It’s the same idea and the same guy, but again just three different attention pools

And when we did the research, we found that ‘limiting beliefs’ simply works better than ‘subconscious blocks’ or ‘negative thoughts’

So the wrong words gave him a smaller pool and thus fewer views

If you don’t know attention pools exist, every upload is going to feel like a coin flip, because it is one

How to actually fix it

There are really only two ways to grow on YouTube, which are guessing and using data. It’s basically the difference between a gambler and a professional poker player.

The gambler says "I’ve got a good feeling about this one, I put so much work in, it has to work" and when it flops, they say the algorithm is against them. That probably sounds familiar ;)

The pro poker player can’t see the future either, but they make the best move with the information in front of them. Play long enough making good decisions and you come out ahead

This is exactly where the Outlier Finder is built for

Instead of scrolling YouTube and hoping, you scan millions of channels and instantly see the videos performing above their channel’s average. Those are your data points

And this way you’re looking at what already worked before and take inspiration based on that data

Every title is just 3 building blocks

You can break any good title into three pieces:

Format: the way the title is framed

Interest: the thing your audience actually cares about

Viral vector: words that make people curious

Let’s take ‘This Is Boring, But It Will Destroy Your Limiting Beliefs’

The format is ‘This Is Boring, But It Will [result]’

The interest is ‘Limiting Beliefs’

The viral vector is ‘Boring, But…’

And these building blocks don’t belong to any one niche

A format that wins in golf can win in manifestation, and a vector like ‘Japanese’ works almost everywhere

So you don’t copy what works, you figure out why it works in people’s heads and then bring that part to your niche.

Here’s a real example. We saw this format winning in golf:

This 5 Minute Effortless Golf Drill Beats 5,000 Hours On The Range

Most people would look at that and think it only works for golf, so it can’t help them. But they’d be wrong. The reason it works is that it promises a big outcome for tiny effort, and that’s a human trigger, not a golf one

So we brought it to a client’s manifestation channel:

‘This 10 Min Exercise is Better than 10,000 Hours of Manifestation’

That video became an outlier and got 160K+ views

Why being first beats being good

YouTube works like a marketplace, where value comes down to supply and demand. High demand with low supply gets you a lot of views, and high supply with low demand gets you almost nothing. And every niche is its own little marketplace

So if you take a proven format from one niche and you’re the first to bring it to yours, you get a video with good demand and almost no competition

This is also why copying what works inside your own niche fails for most people, because all you’re doing is adding more supply to a crowded market. Going a level deeper and borrowing the psychology from somewhere else is what actually wins

And you can actually use the 1of10 Trending Formats feature to find formats that are working, and then you can apply them to your niche

Where to actually find these ideas

This is the exact order we walk clients through when we sit down to find ideas

Inside your own channel. Find your biggest outlier and double down on it

Inside your niche. Find a format that several channels are winning with, then spin it with a different interest topic

Adjacent niches. You can take a format from one niche and drop it into another niche

Outside your niche entirely. This is where the magic usually is. For example noticed ‘the Japanese rule to…’ winning in one niche and used it

‘The Japanese Rule to Staying Lean’

‘The Japanese Rule to Obedient Children’

‘Japanese’ is a viral vector because the meaning already lives in people’s heads. So in this case the word itself is doing the work

You can even get ideas from outside YouTube, like Google trends, search suggestions, Reddit, or even game-show formats

The demand is already there and the supply on YouTube is zero, because you’re first

But if you have no idea what direction you want to go, you can use the 1of10 Idea Generator to help you

It gives you ideas based on what’s working on your channel, within your niche and on YouTube in general. And you can even generate high-quality thumbnails along with it ;)

Remixing a winner

Once you have a proven building block, you remix it with one of three moves

Escalation means raising the stakes

For example Ryan Tran took the ‘turn a penny into a house in 1 week’ and changed it to 30 days, then 50 days. It’s the same idea but with higher stakes

Inversion means flipping the changing

For example ‘Social media is on easy mode’ becomes ‘stop doing social media on hard mode’

Replacement means keeping the format and changing the interest

‘This is boring, but [your niche’s dream outcome]’

When it’s time to actually write the title, use the 1of10 Title Generator to help you a bit!

Don’t forget the thumbnail

The title and the thumbnail are a team, and they have to work together. A great title with a weak thumbnail still doesn’t work

This used to mean paying a designer 80 bucks a thumbnail and waiting on revisions. Now the 1of10 Thumbnail Generator handles it

You give it a rough sketch, a reference image, or even just your title, and it creates thumbnails using AI trained on millions of high-performing YouTube thumbnails

The check before you create

We don’t make a video until it clears a checklist. Here’s the short version of what we’re looking for...

The one thing to take away

Generally speaking, you don’t have to change how you make your content

You have to change how you decide what to make.

Fix the packaging, make decisions based on the data and copy the psychology instead of the title, and try to be first

And do that consistently.

That’s the 100M view system, and the whole point of 1of10 is to let you run it in a fraction of the time it took us to figure out by hand

Now give a shot at 1of10.com and follow @1of10media for more content like this!

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Author: 1 of 10 Youtube Strategy (@1of10media) Post ID: 2067230897926271189 Source: https://x.com/1of10media/status/2067230897926271189 Reply to: none

Text:

> This is how you should really pick your next video > >

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• image: https://pbs.twimg.com/media/HLBHiygbUAEUeHC.jpg

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