
Mars men's full meta ads playbook (4,512 ads)
Mars Men has 4,512 ads live on Meta right now, on a Facebook page that only exists since December 2023.
66 articles

Mars Men has 4,512 ads live on Meta right now, on a Facebook page that only exists since December 2023.

In these ads, the pain is always presented as dialogue that comes from other characters, so the hero never describes themselves this way.

No, not the "10% off ends tonight" hooks your last agency was cranking out.

i've added $8,500,000+ ARR added to client topline revenue through end-to-end organic UGC marketing.

your meta ads are generating google searches RIGHT NOW

My first 9 months in the app industry, I told everyone that paid ads were a trap for app founders. Influencers were cheaper, the attribution was cleaner, and I could run the whole thing from a spread…


*raised $2M - $30M in the last 30 days B2B / SaaS / consumer / DTC US / UK / Canada 5 - 100 employees*

content finds ideas for X and YouTube.

I want one Grok Bot whose entire job is to know what's happening in my market before I do.

set up everything you'll need to run the systems i approve later.

claude wired into the ad account through the autoady MCP



a few people asked me to write the whole story. not the tweet version. the real one, with the boring parts.

Consume tons of media teaching it: Youtube videos, Books. Im going to link some YouTube videos to do exactly that below


i run the affiliate systems behind 8 and 9 figure amazon and tiktok shop brands.

Grok Bot is the best AI agent right now

I see so many Meta-dependent brands struggle to make TikTok Shop work.

1 minute of this "ad" and no product.

https://x.com/i/article/2082184787628851200

My first app made $20,000 in a single month after I did this one thing:

Ecom bros hear "reverse engineer a $1M store" and the first thing their brain does is go straight to robbery mode.

Today I'm leaking our entire playbook at Playkit:

the best meta ads optimisation i've ever made had nothing to do with meta.

this is the internal document we use to run creative production across every client account. i'm publishing the full workflow because the value is in execution, not secrecy. reading this without impl…

every ecom brand owner i talk to says the same thing.

most service businesses at $1-3M/year are running 4-5 lead gen channels simultaneously and none of them are producing consistent deal flow.

the number one variable in your meta ads account is not the creative. it's not the targeting. it's not the budget.

Most eCommerce brands still structure their Meta ad account around campaigns.

Most eCom brands are advertising to about 10% of their total addressable market without realizing it.

six months ago, our media buying function required two full-time employees across the accounts we manage. daily dashboard reviews, creative performance analysis, fatigue detection, budget reallocatio…

"What ads are they running?"

*CPM * link CTR * post-click conversion = your CPA*

over the past 7 years, across 100+ service business clients, spending $1M+ a month on meta ads, we've tested over 10,000 individual ad creatives.

When you are starting a company you do NOT want to spend months rethinking a business model or intentionally trying to do everything differently just so you can say you that "innovated."

if your meta ads suddenly stopped converting over the past year, got more expensive, and your proven system no longer works, nobody hacked your account.

A social activities app we partnered with got App Store approval the same day we started the UGC campaign.

Most of what you read about ads on here is bullshit. Guys flexing screenshots who never even had access to a Meta account.

robert greene published the 48 laws of power in 1998. every law was drawn from the same source: thousands of years of strategic thinking by people who understood that human nature is the operating sy…

Businesses are losing a ton of money to sales placement agencies right now. Some of those agencies have even been shut down by the FTC for how badly they operate.

A strong UGC video needs a good opening shot, a clear situation, natural speech, the right pace, and a simple action at the end. Claude, GPT Image 2, Seedance 2.0, and MaxFusion Flows can help you st…

Visible pores on the cheeks and nose. Fine vellus hair along the jaw. Mild redness around the eyelids. One eyelid slightly different from the other. Faint grain in the shadows. Ordinary window light…

Every week an agency owner tells me their niche is too saturated:

there is a window open right now in meta ads that will produce more millionaires in the next 18 months than any advertising format shift in the last decade.

Every ad I run is at least somewhat written by AI.

most operators hear "funnel" and think landing page.

Almost every agency owner is scared of guarantees:


$55,000 in 90 days. one service business client. one funnel architecture.

"if you know the enemy and know yourself, you need not fear the result of a hundred battles."

I opened claude this morning and told it to make me 20 ad concepts for a creatine gummy brand. twenty minutes later they were sitting live in the ad account, copy written, campaign structured, ready…

i've studied over 60 apps that scaled past $100K MRR using creator content instead of paid acquisition.

the creative production workflow i'm about to break down produces 40+ ad variants per week for my supplement brand.

most people write ad copy by staring at a blank screen and guessing what might work.

Life is a game of how long you can stay in the game

here's the exact system we run for consumer apps. steal all of it:

*"Rendered in low-poly PS1-era 3D graphics, mid-1990s PlayStation aesthetic. Chunky low-polygon geometry, stretched and warped low-resolution textures with affine texture mapping distortion, visible…

If your app idea is original, congrats. You probably just found a market nobody wants.

Building apps has never been more accessible. Anyone can ship something now. The hard part isn't building anymore.

Hey guys, I’m back. I was honestly shocked to see HER 75 achieve such massive success using AI UGC. They grew from $60K/month to $200K/month using only AI influencers. That’s crazy.

Another day, another banger from the team.

I went from idea to $375,000 in 6 months. No team, no coding ability. What I'm about to break down will change how you build forever

I hope that was helpful enough to get you started.

Here’s what TRUE creative diversity looks like: